Belden

Activating a Global Brand Refresh Through Employee Engagement

Customer Aspirations

Belden set out to launch a global brand refresh in a fast-moving, competitive space. The objective was to build long-lasting employee engagement, create unforgettable connections, and strengthen awareness of company values across regions.

Beyond visual updates, the refresh aimed to reinforce culture and reduce new hire turnover by ensuring employees felt aligned with the company’s evolving identity. A cohesive global experience was essential to unify teams and bring the refreshed brand to life internally.

How brandor Helped

brandor executed a globally distributed brand refresh kit designed to create a shared launch moment for employees worldwide. The curated experience reinforced Belden’s updated identity and values, turning the refresh into a tangible, memorable touchpoint.

Building on the initial momentum, brandor developed and launched a fully integrated global company store with SSO functionality. This seamless integration allowed employees to access branded merchandise easily while maintaining alignment with internal systems and security protocols.

Together, the launch kit and company store created both an immediate impact and a sustainable platform for ongoing engagement, ensuring the brand refresh continued to resonate well beyond launch day.

Why brandor?

brandor’s ability to connect brand strategy with scalable global execution made them the ideal partner for Belden’s refresh. From coordinated international kitting to secure SSO-enabled company store integration, brandor delivered a seamless experience that strengthened culture and sustained engagement.

Capabilities

brand ambassador + strategic integration + global kitting + packaging design + company store development + SSO integration + supply chain management + global distribution + assembly + kitting expertise + ideation