Forgent

Launching a Unified Brand in a Rapidly Evolving Industry

Customer Aspirations

Forgent emerged from the acquisition of four brands, including pwrQ and MGM, to form a unified presence in the fast-growing data center space. In an industry evolving daily, leadership needed to execute a nationwide brand launch on a compressed timeline while generating excitement around the new identity.

The objective was clear: foster a strong sense of belonging, introduce a new set of values, and align employees during a period of intense transformation. With rapid growth and integration underway, employee engagement was critical to ensuring the success of the newly formed brand.

How brandor Helped

brandor partnered closely with Forgent’s CMO to bring the launch vision to life, acting as an extension of the internal team. On an accelerated schedule measured in weeks rather than months, brandor developed a custom branded box delivered to employees globally, creating a shared moment around the new Forgent identity.

The unboxing experience reinforced the company’s refreshed values and unified culture, helping employees connect to the larger mission during a time of rapid change. To meet the tight timeline, brandor mobilized its full network of resources, expediting production, assembly, and global distribution without compromising quality.

Following the successful launch, brandor further strengthened engagement by developing a dedicated company store, providing an ongoing platform to sustain brand momentum and cultural alignment.

Why brandor?

brandor’s ability to execute complex brand launches under aggressive timelines made them the ideal partner for Forgent’s transformation. By combining speed, strategic alignment, and operational excellence, brandor delivered a seamless global rollout that kept employees engaged and unified during a pivotal moment of growth.

Capabilities

brand ambassador + strategic integration + rapid production execution + packaging design + global distribution + supply chain management + assembly + kitting expertise + company store development + ideation